De-implementation of Low Value Care and the role of behavioural science in Healthcare Quality Improvement

Abstract

Implementing change to clinical practice is challenging as it requires addressing the needs and existing beliefs of clinicians both as individuals and as a group. It is our observation that interventions aimed at bringing about behavioural change in healthcare frequently default toward attempting to improve motivation through education or persuasion, despite it being clear that clinicians are often already motivated to deliver high-value care...